About Us

We Started With a T-Shirt.

Best Life Apparel was founded in 2019 by Nova Christine — a newly single mom of four who chose to look forward. She picked up a heat press, chose words that meant something, and started making apparel that reflected the mindset she was determined to live by. The name said everything: best life. Not a perfect life. Not an easy one. The best one — the one you choose, on purpose, even when it's hard.

It started small, in her Best Life Apparel Etsy shop. By 2021, it had grown into a wholesale brand distributing hand-pressed shirts to boutiques and yoga studios across North America. The shirts are still here — still hand-pressed in-house, still made to order, still found in boutiques across North America, and never outsourced, that hasn't changed.

But Now We're Something More.

In 2026, Best Life Apparel evolved into a curated wellness boutique — a home for products Nova believes in, made by makers she trusts. Healing crystals, herbal teas, essential oils, sculptural candles, artisan jewelry, independent activewear, and conscious fashion from small businesses across North America. Every product in this store earned its place.

We are not a big box store. We are not a marketplace. We are a curated collection of things we believe in, offered by a woman who built something real from a moment that could have broken her — and chose, instead, to call it a beginning.

By 2030, we hope to bring Best Life Apparel into a physical space — a brick and mortar boutique where you can hold the crystals, smell the candles, and meet the brand in person.

Read Our Full Story

Learn about the makers behind our products, the vendors we carry, and why every brand on our shelves was chosen with intention.

Read: From T-Shirts to Wellness Boutique — The Story Behind Best Life Apparel →